UNDERSTAND YOUR AUDIENCES
We construct and design unique customer personas by analyzing different kinds of datasets or by exploring latent characteristics of your customers. Personas are constructed by asking your customers about their preferences, motivations, use cases and needs, or by analyzing their online behavior. These two approaches can also be combined to further understand how your customers’ behaviors correlate with their values, attitudes and personality traits.
PERSONAS AND PERSONALIZED RECOMMENDATIONS
Kinrate personas can be utilized in the development of services and social networks, as well as in promoting the customer experience. They are tools for better understanding of your customer types and how to reach them effectively. Personas can also be applied as tools and methods for designing new services and products for specific target groups. Utilizing the Kinrate Persona approach not only gives insight to your own clientele, but also the opportunity to help your audience find their own kind of counterparts, which enhances retention on your platform, and brings your UX to the next level.
Customer personas can be combined with personalized recommendations produced by our machine-learning based recommendation engine. The engine is a hybrid model that combines both a collaborative and a content-based approach and it is suitable for a wide range of recommendation needs, ranging from products to experiences. We have also developed an intelligent search engine that finds similar results based on preferences or content elements.