Kinrate Scales

Gameplay

The gameplay scale provides information about what the player likes to do and avoid from doing in games. It consists of five factors that cluster into a total of 8 global personas. The scale have been validated in USA, Canada, UK, Japan, South Korea, Finland, and Denmark by top-tier academic publications.

“How unpleasant / pleasant feature of the game of the game for you is”:

  • Engaging in a battle
  • Exploding and Destroying
  • Shooting Enemies and Avoiding Fire
  • Waging war and conquering
  • Shooting enemies and avoiding fire
  • Decorating rooms and houses
  • Dressing up
  • Flirting, seducing and romantic dating
  • Taking care of pets and training them
  • Matching tiles or shapes together
  • Jumping on platforms and bouncing on walls
  • Racing in a high speed
  • Moving to the beat and staying in the rhythm
  • Performing in sports
  • Developing skills and abilities
  • Investigating the story and its mysteries
  • Making meaningful choices and having decisive dialogues
  • Searching and collecting rare treasures
  • Customizing a character’s appearance
  • Building and developing a city or a base
  • Managing and directing cities and their inhabitants
  • Trading items, weapons or resources
  • Crafting items and valuables by combining raw materials
  • Generating resources such as energy or money

Challenge

  • Fast reaction time and precision
  • Logical problem-solving
  • Races against the clock
  • Challenges of strategy and strategic thinking
  • Creative problem-solving
  • Word puzzles
  • Challenges of tactics
  • Challenges of moral and ethics
  • Challenges of construction (e.g, jigsaws)
  • Challenges of quizzes and knowledge tests
  • Challenges of optimizing (finding the most useful solution or combination)
  • Challenges of dealing with emotionally difficult subjects and themes
  • Challenges of thinking out-of-the-box
  • Challenges of riddle solving
  • Challenges of mastering complex controls
  • Challenges of diplomacy

Experience

  • Experiences of hardcore gaming which really tests your skills and wits
  • Experiences of laid-back relaxing casual gaming
  • Experiences of competitive gaming in which you want to win
  • Experiences of story-driven gaming in which you focus especially on the fiction of the game
  • Experiences of aesthetics from playing games which feel like works of art
  • Experiences of epic win after a major struggle
  • Experiences of being smart enough to solve in-game puzzles
  • Experiences of freedom from playing games with huge open worlds
  • Experiences of short-term gaming which offers a little break to your everyday routines
  • Emotionally enthralling gaming experiences, which feel deeply meaningful
  • Experiences of exploration and discovery
  • Experience of being powerful
  • Experiences of making progress and unlocking new content
  • Experience of Achievement
  • Experience of being the last one standing after a decisive battle

Goodplay

  • The game has an interesting theme and an impressive story
  • The game has good and mood-appropriate game music
  • The game has a fascinating gameworld
  • The game awards succeeding and making a progress
  • The game has an appropriate difficulty level
  • The game remains challenging throughout its course
  • The game has technically top-level graphics
  • The game’s graphics are realistic and believable
  • The game physics modelling is impressive and feels authentic

Motivation

  • I play online games because I enjoy interacting with other players
  • I play because also my friends play
  • I play because I enjoy especially playing together
  • I play because of the challenge
  • I play to master my skills and to win myself
  • I play to make progress and to achieve objectives
  • I play because I want to identify with the game characters
  • I play because game events bring about emotions
  • I play because I want to be part of the gameworld and its events
  • I play because in games I can make my own decisions
  • I play because in games I can make a difference with my actions
  • I play because in games I can make meaningful choices
  • I play to kill time
  • I play to avoid boredom
  • I play because it makes me forget real-life problems
  • I play because it releases stress
  • I play to train my brain
  • I play to keep my mind sharp
  • I play to enhance my memory
  • I play because games make my worries more bearable
  • I play because gaming reduces my negative feelings
  • I play to pass time
  • I play because I prefer to do something to keep me busy while waiting