Our in-house expertise in game user experience, player markets, and player motivations has enabled us to specialize in developing custom-made tools and approaches for the needs of game industry operators. We have validated several psychometric measures in high-level research journals, and adapted these models for generating research-based player persona segmentation for game companies. These segmentation provide actionable insights for making data-based strategic decisions including information on how to reach your customer, who your customer really is, what game features they find attractive and why, and what kind of trends in gaming you should take into account in your game development and marketing strategies.
An example of this field of our services is our similar games search engine that provides customized game recommendations for player audiences. The engine can be implemented to existing game marketplaces or other services for enhancing game user engagement, customer insight, and sales.
We have combined our player and game data with our extensive player market research data. This makes it possible to predict the game motivations, purchase reasons, aesthetic preferences of the game, genre preferences, etc. of our identified core players’ customers. Our game database consists currently of some 100,000 entries and it includes rich metadata that also covers player traits and motivation. The database contains representative samples of players from the United States, the United Kingdom, Japan, Canada, Korea, China, Denmark and Finland, among others.
DATA-DRIVEN COMPETITION ANALYSES
Our data allows for a customized competitive analysis report to help you communicate to investors, e.g., why they should consider funding the game. It will also help you design a marketing strategy to reach your core customer.
With our ever-expanding database of games and players, we can also provide information on how players’ gaming preferences change over time. This will help you make data-driven decisions about which games should be developed and released.