Our Data

 

Understand

  • Demographics
  • Weekly play time
  • Money spent in games
  • Personality traits
  • Attitudes towards gaming

Reach

  • Channels
  • Reasons to download / purchase games
  • Motivations to play in general
  • Motivations to play specific genres

Engage

  • Gameplay type preferences
  • Challenge preferences
  • Visual style preferences
  • Theme/setting preferences
  • Preferred emotions in games

Retain

  • Reasons for game choice
  • Reasons to continue playing
  • Reasons for player churn
  • IAP behaviorUse cases: game engagement in
    relation to everyday life

 

Our database includes comprehensive research information on over 30.000 player‘s favorite games and game features that they find enjoyable and motivating, in addition to almost 100.000 games supplemented with information on developers, platforms, release times and content tags. This results in millions of ever-increasing data points on which our reports are based.

Data cover the United States, Canada, the United Kingdom, Australia, South Korea, Japan, China, Denmark, and Finland. Constantly accumulating database offers the opportunity to form different insights on players, games and the gaming market, as well as diverse content-based and collaboration recommendations.

 

Image of a map with highlighted data source countries.